I am a certified as a copywriter through American Writers and Artists Inc. (AWAI).
I belong to the Professional Writers Network (PWA).
I am a blogger and am active with BlogPaws, a networking organization for bloggers in the pet industry.
Do you have a direct response, public relations, and copywriting background?
I have written direct response letters. See my writing samples and have worked with public relations in the environmental industry as a consultant.
What kind of assignments do you handle?
Many companies in the pet industry use websites, email marketing, and social media – yes I have experience with these. Some may also use case studies or white papers, which allow me to utilize my technical writing background.
What does it cost to hire you for a project?
I could provide you with a listing of typical prices, but I have found that based on the client needs, these can vary widely. Once you fill out a discovery questionnaire and we discuss your project in detail, I will send you a proposal.
How long will it take you to write my copy?
This will depend on the type of project and the amount of research required. We will discuss deadlines in the proposal for the first draft. Typically I can begin work on the project within a week or two after receiving a signed contract and a 50% deposit.
Initially I will research your website and any other materials you send me. Then I will research the market, including your competitors. In some cases, I may ask for more information from your customer service team, past customers, and different department heads. As needed, I will reach out to you for additional details, product samples, and other resources.
You can be confident that I’ll quickly and effectively understand your product, your voice, and your customer’s core emotional purchase drivers.
Typically, you’ll receive the first draft in 10 – 14 business days, depending on the project size and scope. White papers and case studies may take a bit longer.
What happens if we want you to revise the copy?
The first submittal is a draft, for your review. At this stage I want to ensure I have the tone, message, and the offer right. Fine-tuning will occur during the second draft, and third, if needed.
How do we start?
Please email me your contact information and I will forward you my information packet with the discovery questionnaire.
